Archive for August, 2008

On The Horizon

Scott Cover - August 25th, 2008 | Comments(0)
There are a bunch of things going on in the background with my company and this blog right now, so expect to see a bunch of changes appear here in the very near future. I’ll probably not be blogging until everything has been finished, so I wanted to make sure I took a moment to let everyone know t[...]

Product Advocacy

Scott Cover - August 13th, 2008 | Comments(0)
A lot of companies sell a lot of different products. But very few companies advocate any of the products that they sell. There is a small, but very noticeable difference between the act of selling and the act of advocating a product. The question then stands, what makes you an advocate of a product [...]